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Fire your salesmen. Robots can be more persuasive than humans.

Fire your salesmen. Robots can be more persuasive than humans.

“What you’re going to hear is the Google assistant actually calling a real salon to schedule an appointment for you” - — Pichai, Google’s CEO told…

Kamila Hankiewicz November 13, 2019
Area4: A peculiar danger of automation

Area4: A peculiar danger of automation

You might think that automation is always good. You might even think that the more automation the better. I don't blame you. I used to think that too. As I…

Kuba January 17, 2019
Area4: The Human factor

Area4: The Human factor

The big elephant in the room is the human element of automation. I have alluded to my stance on that in the previous posts but I wanted to dedicate a whole article…

Kuba January 17, 2019
Area4: Data Analytics in a Restaurant

Area4: Data Analytics in a Restaurant

This is a story we usually encounter: A company gathers vasts amounts of data, but then it just sits there and gathers dust. Usually, the main culprit is fragmentation.…

Kuba January 13, 2019
Area4:  Be present

Area4: Be present

When diving into automation for your company don't live in the future, live in the present. Whilst the promise of this autonomous future seems incredible, the true…

Kuba January 11, 2019